We think that membership in the WRLA is a valuable resource that every business in the Lumber and Building Materials Industry should take advantage of.
But why? What is it about associations (like ours) that makes it worth your time and money to participate?
Liz is joined this week by Andrew Brassington from Owens Corning, Chris Hogan from Henry Company Canada Inc., and Ken Crockett from Star Building Materials Calgary.
They dive into a great discussion about the supplier/retailer relationship, and where associations can play a role to help make those relationships happen. Listen in as we ask,
"What does it take to be your customers' first call?"
"Why bother going to networking events?"
"How are we supposed to keep on top of 1,000 SKU's and 100 shades of white siding?"
All these answers, and so much more! Enjoy!
