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Many businesses choose to promote on sports talk radio and/or sports-related TV programs. They seek to define their brand and increase awareness. But are the goals achieved?

Think about this. Most of these programs have lengthy commercial breaks, oftentimes 5 minutes. It’s likely that your 30-second ad is jammed in with 9 others. Might your potential customers be tuning out during such lengthy commercial breaks?

Let us show you a better way.