As a new founder, how do you build a sales organization? Serial entrepreneur Adam Honig, CEO & Co-funder of Spiro.AI makes the pitch that founders themselves should do sales at the start. That way, you appreciate what's involved and understand what/who you need when it comes time to hire. Learn: The fundamental dos and don’ts of sales, good resources to guide first-time founders, how to structure and compensate your sales team, and how to measure success.