Marketing boils down to compelling storytelling, but how do you tell stories that resonate with your customers to grow your startup? In this episode, Pamela Erlichman, Chief Marketing Officer at Jebbit, discusses the art and science of marketing. Topics covered include the role of marketing in a startup; how to acquire customers and turn them into advocates for your brand; responsibilities of marketing vs. sales; and how to set up, properly resource, and grow a marketing team.