Ready to launch a new product? How do you build a customer base and scale up your sales? Yael Avidan, senior director of product at Chewy gives topline advice to first time #founders in this episode. Learn such tips as: 1) Be specific with your hypothesis for customer need so that you can measure your progress, 2) Fall in love with a problem, not a solution, 3) Measure, measure, measure! 4) Be objective with your data.