I chat with Brandon Rhoten, CMO of Potbelly Sandwich Shop. He has a career of changing brands with unique and authentic voices and an eye on social and digital media.
Brandon earned a reputation for creating the unique brand voice behind Wendy from Wendy's on Twitter.
We talk about all kinds of things on this podcast; how to have an authentic voice, how to build and change a brand, how to fight against institutional lethargy while preserving tradition. Honestly, it was a good one. The guy is fantastic and I was glad to have him on.
