Listen

Description

The Pitch Room is a podcast hosted by Heavybit’s Malia Powers. Listeners can catch up on the latest news, tools, tips and tactics on everything PR related. We talk about everything from current events, crisis communications, social media, reputation management, and where it all meets and intersects. Each episode brings you actionable tactics and strategies you can implement today for real business results.

We'll have RSS and iTunes subscription options soon, but for now, sign up here to be notified of new shows and episodes - http://eepurl.com/bvV-5n

In this episode of the Pitch Room it was great to sit down with Erica Lee. Erica has 20 years of experience in product messaging, positioning, marketing strategy, and PR for companies like dotCloud, Fastly, Huddle.com, and Pantheon. As the CEO of StrategicLee Inc., she's focused on helping businesses develop strategies to grow revenues and has implemented a variety of tactics from customer programs to partnership strategies to media launches.

Listen in as we discuss media pitching, launch strategies and PR with limited resources.

Recording Engineer: Ted Carstensen
Editor: Lucas Oswald