In the debut episode of Third Loop, James Governor, Kimberly Harrison, Heidi Waterhouse, and Adam Zimman explore how the concept of Progressive Delivery emerged from real-world frustrations with how the industry talked about shipping software. Drawing on experiences from companies like GitHub and LaunchDarkly, they explain how practices like feature flags, experimentation, and observability came together to form a new delivery model. The conversation also sets the stage for the podcast’s broader mission: examining technology through the perspectives of builders, users, and observers.