Most organizations use the traditional approach to host brainstorming session with their teams. If they took the time to evaluate the impact, they would recognize that there are some inherent weaknesses in the way brainstorming have been done in the past.
This week, I will share with you how I run what I call a next generation brainstorming session. The structure will look similar but there are a few key differences that will have a major impact on the quality of the ideas generated.
Killer Questions:
What are the criteria to select research and development projects?
