In this episode, Kevin Henry interviews Nick Greenfield, CEO and co-founder of Candid, about the importance of orthodontics in overall oral health and the transition from a direct-to-consumer to a direct-to-dentist model. They discuss the significance of being decisive as a leader and how to get team buy-in for decisions. Nick shares his entrepreneur mindset and emphasizes the importance of starting with price and understanding willingness to pay. He also highlights the value of a think tank for leadership and the importance of differentiating the brand and building trust.
Learn more at https://www.candidco.com.
