I created my first coaching business flier while still a student at the Indiana University School of Medicine studying physical therapy. It was 1992. I figured I could make a few bucks programming while piecing together odd jobs to fit my schedule. Once graduated and established in my orthopedic career, I pressed my foot down on the accelerator and created a legitimate process for fitness and nutrition entrepreneurially. I completed a doctorate in nutrition because the field interested me so much personally. In 1996, I bought a small boutique fitness facility and immediately added nutrition consulting as our centerpiece service. It was here that I pioneered a new process called macronutrient tracking, now known as Flexible Dieting.
During 1998, I became the Science Editor for Natural Bodybuilding & Fitness magazine, wrote for other publications within that media company, and freelanced for Muscle Media, Muscular Development, Iron Man, and I think I had an article or two in Muscle & Fitness. My pro bodybuilding career ramped up and I knocked out a second doctorate in health education to fortify my writing pursuits.
I was helping friends peak for bodybuilding contests and a couple of them won pro cards and pro contests. One Friday in 2001, the Editor in Chief of Natural Bodybuilding & Fitness reminded me that my ad was due. Part of my remuneration for writing was ad space. I just didn't have anything. Over the weekend, I thought, "Well, maybe people would actually pay for the nutrition coaching services I do for friends." My graphics guy created the first ad: Dr. Joe - Contest Peaking Specialist. Bolstered by my against-the-grain articles pioneering contrarian methods, it didn't take long for just that entry point to take over my schedule. Within a decade, I had helped clients win hundreds of pro cards and pro titles, and, more importantly, it created the birth of an industry. The coaches who were swept up in that early wake rode high on the crest of the wave. Together and apart we forged an industry.
Personal nutrition coaching has become an example of how culture - and sometimes one idea - can spark a massive change. I wanted to step back and collect some of those stories for you. You deserve to know the people who shaped our industry and who continue to drive us toward high standards of practice and an expanding body of science. Enjoy the conversations, friends. -Joe Klemczewski, PhD
For more information about Layne Norton, visit: biolayne.com instagram.com/biolayne
The Diet Doc, LLC, is the parent company to many health, fitness, nutrition, and behavioral projects. Founded 25 years ago by Joe Klemczewski, PhD, known as the Godfather of Flexible Dieting, The Diet Doc is equipping the next generation of nutrition coaches. Joe has created the Flexible Dieting Institute, the Nutrition Coaching Global Mastermind, the Life Mastery Podcast, Contest Prep University and the Mind-Muscle Connection. Whether you're listening to a podcast or interview as a life transformation client, a physique sport competitor, a performance athlete, a fitness entrepreneur, or just need some life motivation, Joe won't disappoint!
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