The biggest costs of running an agency are staff, rent and rates and marketing .. all costs, all expenses. Traditionally, marketing spend has always been seen as an expense. Take newspaper advertising; you create your newspaper advert, the newspaper prints it, the punters read it and you hope that will turn into people wanting to rent/buy houses from you and landlords/vendor wanting to give you their properties to sell or let ... but 99.99999% of newspapers then end up in the recycling bin or wrapped round a bag of chips (yummmmy!) . Think about it, your lovely newspaper advert that costs you £200, £300, £400 a week, will be read then thrown away, either to be soaked in chip fat and oil or recycled to make looroll tubes! Then there are your 10,000 leaflets you get designed lovingly for brand awareness , printed and delivered ... 9,999 that will join the pizza and kebab leaflets.`
