Paul Long, long-standing and established Estate and Letting Agent in North West Kent wanted to get to grips with Facebook Advertising to produce him and his team the free val leads and sales lead to get more properties on their books and get them sold for their owners. He looked around the UK and found there was nobody specialising in such matters - so he went to the US and taught himself. He adopted, adapted and improved them for his own UK agency and now helps and supports UK Estate and Letting Agents with their Facebook marketing. A star chap.
Now just for the record - Paul Long is a ghostwriting client of mine (I create weekly articles for 100+ estate and letting agents around the UK on their town's property market and Paul is one of those), yet like all my videos, I do NOT charge anyone to be interviewed ... the studio costs, filming and editing are all paid for by myself.
