Are the Property Portals Too Powerful? Estate Agent Rupert Collingwood Tells It Like It Is
In this compelling discussion, London estate agency broker Rupert Collingwood explores how property portals have reshaped the UK market, and why their influence might be doing more harm than good. If you work in estate or letting agency, understanding this shift is crucial for staying ahead.
Rupert argues that portals have turned the industry upside down, making agents focus more on the number of viewings rather than the quality of each one. This shift not only affects how agents operate but also changes buyer expectations, treating house hunting like online shopping, when buying a home is anything but simple. He points out that many agents end up chasing viewings to meet targets, often losing sight of what really matters: securing genuine buyers and delivering a personal service. The video also highlights the difference in success rates between corporate and more traditional agencies, raising important questions about culture and client relationships.
If you want to rethink how portals are shaping your work and hear fresh ideas on putting the human side of estate agency back at the heart of the business, this episode is for you. Listen, reflect, and share your thoughts below.
