I JUST WANT TO SEE YOU START
How much content are you currently creating?
I’ve been speaking about the need for perfection quite a lot lately. The reason being is, I’ve been speaking to a huge amount of people and businesses that are 100% hung up on putting out the perfect piece of content.
The biggest issue with this is…….they never quite achieve the perfect piece of content and so therefor procrastinate the days away trying to make what they’ve created right in their eyes. What they forget is that if they’re not communicating at all, nobody can hear or see the value you’ve got to give to them.
Now, this isn’t an easy thing to overcome, but, you have to get to a point where you’re happy to put out content taken from your weekly blogs.
The idea of perfection is also a good reason why I direct people to doing Live video content over and above recording it. If you sit constantly recording on your mobile phone, then the chances are you’ll never actually put any content out as you’ll just keep recording it and deleting it. However, if you sit down and do a live piece of content, you’ve got no opportunity to press stop and start again…..you’re in the middle of a live broadcast with a possible audience watching that content, so you crack on. You stumble over something you’re saying, you repeat it clearly and move on. It’s a fantastic way to overcome the fear of perfect content when it comes to video.
So, stop worrying about perfect, certainly don’t worry about what others may or may not be saying. Do worry about the value you’re giving, the story you’re telling and trust me, your audience will love you for it. I just want to see you start making content for your brand and business.
If you want to chat to me more about the hints and tips I have for going live and really making your content stand out from your competitions, drop me a line (link in my profile).
