I often get asked why do I speak so much about video content and specifically how to do live videos. Well, live videos are such a powerful tool for a brand and a business, so here's a full episode of dazed, confused and generally buggered dedicated to live video for your business.
Here's my tips for structuring your live:
1. Introduce yourself, nobody knows who the hell you are, and even if they do, the new people joining your channel will not, so make sure they know who you are, what you do, where you do it etc. etc. Don’t waffle on for ever, but, give them a good 60 / 90 second introduction to you and what you’re there to help them with
2. Once you’ve introduced yourself, it’s into the subject matter at hand, so this is your blog content, use the bullet points you’ve taken down to help you flow the story you’re talking about and make sure you’re giving value, but you know the subject matter well, you’ve researched it, written about it, it’s your arena and people are coming to learn not to laugh
3. Give people a CTA (Call to action). This isn’t a chance for you to throw a sales pitch at the audience, this is a chance to open the floor to more discussions, maybe an email to create a connection, remember, social media is all about being SOCIAL, it’s not a selling tool, not until you enter the realms of advertising instead of plain and simple communicative content.
My FREE Book: https://mailchi.mp/41aadfd94880/9xyoursocialmedia
Hi, I'm Simon, and welcome to Daily Perceptions. I am the founder & creative director of Perception Studios UK, and award winning visual marketing agency, based in Andover Hampshire, in the UK. I also specialise in working with small businesses, and brands in helping them understand how they can grow their social following and brand for FREE....my favourite four letter word. However, it does take hard work and patience, so if you think you've got what it takes, let's start the journey with this video.
SOCIAL MEDIA
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The Kit I'm Using:
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