Talk to anyone in the book industry and they'll tell you, the winter holidays are the best but busiest time of year for book sales. We bring you the stats you need to know for the season and we talk to Rebecca Andoff of Type Books in Toronto for the retailer perspective.
(Find the transcript here: https://www.booknetcanada.ca/blog/2018/11/27/podcast-holiday-bookselling)
Resources mentioned in the podcast:
When does holiday shopping begin: https://www.booknetcanada.ca/blog/2017/12/19/when-does-holiday-shopping-begin
Think with Google: https://www.thinkwithgoogle.com/intl/en-ca/consumer-insights/want-win-holiday-season-get-know-these-four-types-canadian-shoppers/
How and when to reach the 2018 holiday shopper: https://www.booknetcanada.ca/blog/2018/10/15/how-and-when-to-reach-the-2018-holiday-shopper
Perennial holiday bestsellers: https://www.booknetcanada.ca/blog/?tag=perennial+bestsellers
RCC Holiday Shopping Survey 2018: https://www.retailcouncil.org/research/holiday-shopping-in-canada-survey-2018/
Canada Post 2018 Holiday Success Guide: https://www.retailcouncil.org/research/canada-post-2018-holiday-success-guide-e-commerce-operations/
