It's clear that romance titles are seeing an increase in sales in the Canadian market. In this month’s podcast, we look beyond the numbers and discuss why we're seeing this trend.
(Find the transcript here: https://www.booknetcanada.ca/blog/2023/3/28/podcast-the-resurgence-of-romance-books)
Further reading/listening:
- Romance book sales in the Canadian market: A love story: https://www.booknetcanada.ca/blog/research/2023/2/16/romance-book-sales-in-the-canadian-market-a-love-story
- Trendspotting: Book subjects on the move in the Canadian market - Tech Forum 2023: https://youtu.be/6huV7CUt-QI
- The Canadian Book Market: https://www.booknetcanada.ca/canadian-book-market
- The real impact of #BookTok on book sales: https://www.booknetcanada.ca/blog/research/2022/9/29/the-real-impact-of-booktok-on-book-sales
- How TikTok is changing the music industry: https://www.businessinsider.com/how-tiktok-is-changing-the-music-industry-marketing-discovery-2021-7
- How TikTok is changing book cover designs: https://www.readersdigest.co.uk/culture/books/editor-s-picks/how-tiktok-is-changing-book-cover-designs
- Most Americans who are ‘single and looking’ say dating has been harder during the pandemic: https://www.pewresearch.org/fact-tank/2022/04/06/most-americans-who-are-single-and-looking-say-dating-has-been-harder-during-the-pandemic/
- Key findings about online dating in the U.S.: https://www.pewresearch.org/fact-tank/2023/02/02/key-findings-about-online-dating-in-the-u-s/
- The "Dating Wrapped" Movement On TikTok Will Entertain You For Hours: https://www.bustle.com/life/tiktok-dating-wrapped-2022
- I Found Mr. Right — Unfortunately, He Only Exists In My Romance Novels: https://www.refinery29.com/en-us/2021/03/10328800/romance-novels-bad-unrealistic-expectations
