Striking a balance between books, games, and community.
Keith Fretz of Scholastic US explores three main components of a successful transmedia property: attracting and retaining interest with gamification, using usage data to inform the evolution of your product, and building and maintaining a vibrant community.
Presentation slides: http://www.slideshare.net/booknetcanada/transmedia-success-striking-a-balance-between-books-games-and-community-tech-forum-2015-keith-fretz
Presented by Keith Fretz (Scholastic US) at Tech Forum 2015 / BookNet Canada / March 12, 2015
(Find the transcript here: https://www.booknetcanada.ca/blog/2015/7/27/podcast-scholastics-transmedia-success).
booknetcanada.ca/technology-forum
