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Episode 22 | The Blitz Break 🎙️

This week on The Blitz Break, hosts Phil Rasmussen, Buzz Howard, and Julie Shroyer welcome Liz Andersen from American Pacific Mortgage (Reverse Mortgage Division) for an honest and insightful conversation to kick off the new year.

From goal-setting (and why we’re no longer calling it that) to emotional connection, the group dives into what it really takes to show up authentically in today’s market while navigating a rapidly changing mortgage landscape.

In this episode, we cover:
🎯 New Year’s resolutions, goals, and how to stay aligned throughout the year
❤️ Why emotion and vulnerability matter on social media, and how they build trust
🏡 The current state of the mortgage and reverse mortgage industry
👵 What people misunderstand about reverse mortgages and who they can truly help
📱 Julie’s Social Media Tips of the Week you can start using immediately

Whether you’re in mortgage, real estate, or focused on building stronger relationships through content, this episode delivers clarity, perspective, and practical advice to start the year with intention.

👉 Enjoying the show? LIKE, SUBSCRIBE, and tell us in the comments:
What’s one goal you’re committing to this year?

#TheBlitzBreak #Mortgage #ReverseMortgage #SocialMediaTips #Leadership #BusinessGrowth #Authenticity #newyearsgoals

Chapters
00:00:00 Introduction and New Year’s Greetings
00:01:46 New Year’s Celebrations and Resolutions
00:07:54 Goals vs Intentions for 2026
00:13:01 Business Outlook for 2025
00:20:27 Industry Changes and Market Trends
00:29:23 Economic Challenges and Retirement
00:35:38 Pent-Up Demand and Market Forces
00:42:24 Social Media Strategy and Authenticity
00:50:17 Emotional Content and Connection
00:58:42 Client Relationships and Personal Impact
01:06:00 Productivity vs Being Busy
01:13:15 Social Media Consistency and Evolution
01:20:04 Closing Thoughts and Wrap-Up