Our industry is always moving towards meeting high guest expectations, and their changing needs and desires. When Covid hit and our restaurants were forced to cut capacity, or shut inside dining down altogether, many of us immediately improvised with an outdoor solution. Parking lots, roof decks, sidewalks and even streets outside our restaurant became our new dining rooms.
Well now that things continue to get back to normal, these new spaces have become an added source of revenue and a huge competitive advantage - A chance to showcase your food, beverage and creativity in an all-new way. If you haven’t already added unique seating for your guests, you won’t want to miss this episode of the Restaurant Rockstars Podcast.
I’m speaking with three guests, all offering unique solutions to this new opportunity of outdoor dining. With me today are Mr. Calvin Gray of www.struxure.com that provides turn-key and custom Pergolas, Mr. Jeret Unger of www.phantomscreens.com offering screens and solar shades, and Ms. Tracy Christmann of www.somfysystems.com whose company motorizes these features and structures.
Listen as we learn that:
- Restaurants are reporting a 65% increase in Gross Profits by adding an outdoor space
- There are different options available for a variety of spaces to meet most any budget
- Turn-Key options exist versus completely customized designs for your concept
- Sensor technology detects changing weather and automates shades for hot and cool conditions
- The digital APP allows you to control your space remotely
And the complete process (including pro assembly) and lead times for all options.
I recently went to a Farm To Table Restaurant offering a 5-course curated dining experience overlooking the farm fields off the coast of Maine. The unique dining spaces were custom built “yurts’ with the screens and sun shades. A pleasant sea breeze wafted into our space as we enjoyed our meal.
Unique spaces like these create memorable experiences that lead to happier guests and positive online reviews.
Now go out there and ROCK your Restaurant!
Roger
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