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Episode #92 Have you ever won the lottery? Maybe not. Or if you have, it wasn’t a huge take. But I’m betting it was an instant of fun getting that ticket and scratching off those circles with a quarter.

Well, why not give your customer that same excitement each and every time they dine with you? On top of the great service, this is just one more thing they’ll remember about your place. But here’s the kicker. They won’t just remember, they’ll come back and tell their friends.

I’m not going to give you the play by play here. You’ll have to listen to this episode to get it, but I can all but guarantee this is a proven powerful marketing idea for very little money.

Everything should work this way in your restaurant and drive Return on Investment. It’s a beautiful thing.

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