Guest 1: Dr. Kevin Kramer, Ph.D.
Title: Head of Sales Analytics and Optimization at Aetna
Guest 2: Dr. Kathe Fox, Ph.D.
Title: Head of Informatics, Aetna Financial
Metric identification, data collection, comparing and contrasting, focused action and sustained improvement... these are the elements needed for the sales function to be more effective and help individuals and organizations to make their sales numbers! Obviously, Sales can no longer depend solely on transactional data, since there is more to understanding how, why, and when people buy. Could Big Data help in this endeavor?