Guest 1: Samuli Savo
Title: Chief Digital Officer, Stora Enso
Guest 2: Edward W Marx
Title: Chief Information Officer, Cleveland Clinic
Guest 3: Thomas Barnett
Title: Chief Information Officer, University of Rochester (N.Y.) Medical Center
Digital has the potential to uncover new and hidden markets. What about the existing market full of competition? How are companies leveraging digital to establish higher value-based positioning, increase mindshare, proactively prospect, and enhance delivery to displace competition?