Guest 1: Tony Bender
Title: VP and Chief Information Officer, Alberto Culver
Guest 2:Stuart Kippelman
Title: Vice President and Chief Information Officer, Covanta Energy
If business people still base 40% of their major decisions on gut feeling, isn't that a bit like gambling? With big money riding on a decision, why is it so hard for business and IT leaders to make decisions based on BI and the numbers? Is it because some data may be missing, or that we don't have one version of the truth? Why exactly does the gut win out over the head and BI?