Guest 1: Thomas H. Murphy
Title: SVP & CIO at AmerisourceBergen
Guest 2: Simon Szykman
Title: CIO at the Department of Commerce
Guest 3: Michelle R. McKenna
Title: CIO at Constellation Energy
Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist?