The EOCF 50/50 is a success story by any measure: $20 million raised for local charities in a single year,
more than double the amount generated in the entire four-year period before the program moved
online. That doesn’t happen by accident. It happens because of investment in technology, marketing, compliance, customer support, and yes — risk.
Read the full Edmonton Journal Article here:
https://edmontonjournal.com/opinion/columnists/opinion-stop-punishing-charities-for-their-success
