The University of Louisville’s student newspaper, the Louisville Cardinal, is scrambling to find new sources of revenue after the school’s administration announced it would no longer purchase advertising in the paper. The ad revenue has accounted for as much as 40 percent of the paper’s income.
It’s part of a university-wide belt-tightening to offset a $48 million projected budget shortfall.
As WFPL’s Rick Howlett reports, the cut has staffers and advisers at the 91-year-old publication concerned about its future.
