It's a fact that as we become more dependent on technology for customer experience, traditional brick and mortar retail businesses must align for evolving expectations. It is simply not enough to have product available to touch, taste, experience. Consumers are very interested in better products at better prices and better experiences. Even now, retailers are still challenged with managing omnichannels in an effective way where both the online business is truly integrated with the traditional shopping experience.
Julian Fisher, CEO of Jisp, saw this big gap between the messaging and experience and service between online and brick and mortar businesses. By merging the operations for the retailers, Jisp is redefining the proposition of how products at the quickest possible time are delivered at the best possible price.
