We know that data has changed organizations, and the way we do business. However, how has emerging technology and data had an effect on the marketing world? How has focusing on data allowed companies to be more precise in customer targeting, make better correlations between marketing and sales, and impacted the way companies attract customers?
Data actually plays a huge role, and that’s why we were excited to have this conversation with Marketing Technologist, Brandee Sanders. We discussed the role of data within marketing, how corporations can use this data correctly, and where it makes sense for data analytics to fit within a company, plus much more. We also talked about the role data has within politics, and questioned if data is taking away our ability to make our own decisions.
