Why Now Is the Time To Crush It is a question most entrepreneurs ask themselves in various ways. I think to both talk themselves in to the adventure and when they are having complete WTF moments about why they started in the first place.
Crush It - Cash in on Your Passion is a book that I will be re-reading and soon. Not only did it provide solid advice for how to engage and grow your business but it also was very realistic about the level of hustle required to make it happen.
If you've got rose colored glasses on about the fancy schmancy life that entrepreneurs lead, then being brought up to speed on reality is one of the many reasons you should read this book.