Before the What The Hell album came out, the song debuted when JetBlack opened for the Black Crowes at the Red Rocks Amphitheatre in Morrison, Colorado. During this concert, Brian polished what would become one of his most successful songs. The song's upbeat energy quickly won over the commercial music industry, earning 14 awards and appearing in lifestyle videos and major movies. That night, however, the audience was electrified. Percival Johnston's ripping bass riffs set the tone for Brian's screaming guitar solos. The crowd stayed standing in their seats, pointing and shouting, 'What the Hell!' all the way to the thrilling ending.
