На примере книги “Zen and the Art of Motorcycle Maintenance” и стартапа Juicero Дима рассказывает об установках на минимизацию расходов и максимизацию прибыли и о том, чем они отличаются.
* Robert Pirsig dies at 88; wrote counterculture classic ‘Zen and the Art of Motorcycle Maintenance' (http://www.latimes.com/local/obituaries/la-me-robert-pirsig-obituary-20170424-story.html)
In the nearly five years it took Robert Pirsig to sell “Zen and the Art of Motorcycle Maintenance,” 121 publishers rejected the rambling novel.
* Zen and the Art of Motorcycle Maintenance в списке All-TIME 100 Nonfiction Books (http://entertainment.time.com/2011/08/30/all-time-100-best-nonfiction-books/slide/zen-and-the-art-of-motorcycle-maintenance-by-robert-pirsig/)
* Интересный обзор внутренностей Juicero: Here’s Why Juicero’s Press is So Expensive (https://blog.bolt.io/heres-why-juicero-s-press-is-so-expensive-6add74594e50)
Most hardware startups avoid machined parts as much as possible because the cost doesn’t decline much as production volumes increase. Sometimes a company must have one or two of these large machined parts; Juicero has eight of them.
* Настоящая история космической ручки: The billion-dollar space pen (http://www.thespacereview.com/article/613/1)
