Skype’s new design makes waves around the Internet. Here we look into what are the reasons for redesigning applications and why this can go wrong.
* Not invented here now in English
* The Verge: Everyone seems to hate the new Skype (https://www.theverge.com/2017/7/14/15970430/microsoft-skype-redesign-feedback)
* Why go through a redesign:
* Keep up with times, when platform guidelines change or new design ideas come into fashion
* Rethink UX to make room for new features and functions
* Give a face to under the hood updates
* Why redesigns fail: with redesign there two groups of users that have vastly different interests that are difficult to balance
* Those who have history with an app and expect to be able to continue leveraging their previous knowledge of the app
* Those who look at the app with fresh set of eyes and compare it with competitors
* With Skype Microsoft already backtracked some of the changes (https://blogs.skype.com/news/2017/07/13/building-next-generation-skype-together/)
* Microsoft had already pulled successful redesigns in the past: new ribbon UI in Office 2017
