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Join us as we dive into Benji's 2024 predictions, covering everything from trends in private equity to the state of the Canadian economy.
We'll also discuss the changing buyer's journey, the labor market, and why Google reviews are more important than ever.
Don't miss out on these valuable insights, and prepare for the future with us!
Watch Mike Van Capelle's case study here: https://youtu.be/mShu3DXhTlU
00:00 - Intro
02:07 - 1. Private Equity will continue to enter the market
05:55 - 2. Early adopters of video are going to destroy the laggards
11:14 - 3. The Canadian economy is in for a SLUGGISH year or longer; Americans seem fine
16:52 - 4. Businesses that focus on the Buyers Journey to create “self-serve” sales processes will enjoy more time back in their schedule
20:55 - 5. A focus Cost Reduction could save your as*
24:22 - 6. Productizing your offer will pay dividends
28:39 - 7. The silver tsunami will create a Buyers market for you
30:26 - 8. The labor market will not improve
32:14 - 9. Election year could boost your CPMs
33:29 - 10. Sales people who don’t know how to sell are a thing of the past
35:04 - 11. Your Google Rating will be your best sales person
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