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Over the last year, the tone has changed with salespeople. The deals aren’t closing the way they were, and entrepreneurs are (understandably) frustrated.
You need rockstar closers, but instead, you’re stuck with a bunch of order-takers.
A decade of low interest rates, strong economies, plus MEGA improvements in digital marketing has created a whole cohort of (frankly) average sales professionals who are not exactly thriving in this tighter, more competitive environment.
Adam Bensman is the author of the Roofing Sales Survival Guide, the creator of the Roof Strategist Sales System, and the founder of the Roofing and Solar Reform Alliance (that’s a lotta stuff!).
His sales education videos have a massive following on YouTube, and if you go check it out, you’ll see why. This guy’s legit.
Today’s conversation has everything you need to fix a lethargic salesperson or sales team and get them firing on all cylinders as we head into a new economy.
As Adam says: A “feeling” economy.
00:00 - Intro
01:53 - Update to Federal Law Affecting 1099s
13:32 - The Lost Art of Human-to-Human Selling
18:13 - What is the "Feeling Economy?"
27:28 - What Does The Feeling Economy Mean for Contractors?
36:18 - Adam's Formula for Success
44:10 - Changing Culture to Match the Changing Market
54:21 - New Skills Needed in a Feeling Economy
01:16:49 - How to Contact Adam
To learn more about Adam Bensman, check out his YouTube channel, The Roofing Strategist:
/ @theroofstrategist
To learn more about the Roofing & Solar Reform Alliance click here: https://www.rsra.org/
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