Ray Rahni, founder and owner of Paint Track Painting Services, shares how he has grown his business to over $1 million but why revenue isn't his focus. He talks about the importance of prioritizing profit and how he motivates his painters to ensure high profitability within his company. Ray also discusses some hard lessons he learned and demonstrates how to pivot successfully as an entrepreneur.
Topics Discussed:
- Focus on profit, not your top-line revenue
- How to hire good painters and incentivize them to make you money
- A massive change that's happening in the painting industry, and why it's a good thing
- Why pre-qualifying your customers with an estimating fee can be incredibly valuable
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