The status quo bias does have benefits for some.
In this Painted Podcast episode, Torlando Hakes thoroughly talks to Jeff Wraley about the sales process.
When making an important choice, people are more likely to pick the option that maintains things as they are currently. Jeff addresses that this risk avoidance mentality can also have negative effects if the alternatives actually provide greater safety and benefits than the current state of affairs.
Watch the full episode and discover marketing strategies and trends that can be incorporated into your sales process.
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