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There’s good corporate thinking and bad corporate thinking says Kellee Maize.
For the Pittsburgh rapper, music is all about raising social and spiritual consciousness and many of her songs have an earthy, new age slant to prove it. ("Have you heard, about a magic place, we call Peaceburgh?" ) So when Toyota USA asked her to endorse their cars in a national advertising campaign, she considered it carefully.
It was the Toyota Prius that sold her, she says.
Read the rest here:
http://www.popcitymedia.com/innovationnews/kellymaize012214.aspx
