In this sixth installment of the Counselor Podcast: Power 50 Series, Jeff Lederer details the importance of having capital support as a supplier in the promotional products market today. “One big challenge that companies have today is that you have to invest in inventory and still service customers at a high level,” said Lederer, president of Top 40 supplier Prime Line (asi/79530). “You need good financial backing to be able to do both.”
