What: Now that I have the why what do I do with it?
Communications. Please define for us in this context?
* Guides the course of what we'll do this program.
Layout for us a simple communications plan?
* Segmented audiences by role and disposition.
* Must iterate assessment and communications over the project.
* Repetition matters. 7 times over 3 mediums
* What message are we sending? What format does it take? Audience to receive? When?
Do we learn and adapt the communications as we go?
* Communication plans adapt from building awareness in the beginning to taking action at the end.
* Beginning: You need to know what's up.
* End: You need to take action.
* Peaks and valleys of a project will address changing conditions of the program.
Who does this typically play out in a real project? (We’ll save that for next time)
