From 'I Like Ike' to MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands, the new book from Ciara (Chara) Torres-Spelliscy, is a unique exploration of the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands.
On October 30, the Ash Center hosted Spelliscy, a Professor of Law at Stetson University, for a discussion of her latest book. The talk was moderated by Miles Rapoport, Senior Practice Fellow in American Democracy at the Ash Center.
A transcription of this event can be found here: https://ash.harvard.edu/event/book-talk-ciara-torres-spelliscy-author-political-brands?#audiorecording
