#DESIGNtoCHANGE - Live PODcast recording with special guests Naomi Clare Crellin of Storycraft Lab ( https://www.linkedin.com/in/naomi-clare-crellin ) and Ruud Janssen of the Event Design Collective ( https://www.linkedin.com/in/ruudwjanssen/?originalSubdomain=ch ) onsite at #IMEX24 - Live from IMEX Frankfurt
In the "Design to Change PODcast" at IMEX Frankfurt 2024, Ruud Janssen and Neomi Crellin from Storycraft Lab delve into the significance of purposeful conversations in shaping change, emphasizing the balance between chance and design. They explore the role of empathy and safety in fostering authentic dialogue, essential for fruitful outcomes. The discussion transitions to the dynamics of event language and its influence on attendee engagement, highlighting the need for alignment and clarity to enable meaningful interactions. Addressing current challenges in the corporate world, they consider the interplay between survival, resilience, and cultural language systems within organizations.
The conversation further examines the impact of empathy in the design process, using the Smithsonian Museum curators' experience as an example. Here, the importance of setting aside personal biases to embrace audience perspectives is stressed, showcasing empathy as a design muscle that requires continuous training. They touch upon the role of facilitators in guiding this empathetic journey, fostering an environment conducive to change.
Moreover, the session covers the evolution of engagement design, particularly in museums, where the trend is shifting towards creating spaces that encourage visitor conversations. This reflects the broader event industry's focus on designing for audience advocacy and engagement. The podcast concludes with a reflection on the horizons of change, with Neomi Crellin sharing her personal growth journey and anticipation for future transformational coaching outcomes.
Check out the Key Takeaways generated by snapsight courtesy of gevme here: https://www.snapsight.com/live-channel/d44ca028-2c7a-41fa-ad08-631347c608f3/6dd50dbe-1c94-466c-a95a-7eb21e0855ab/attendee?tab=ideacloud
Find out more at https://DESIGNtoCHANGE.online
