In this #DESIGntoCHANGE #PODcast Year +1 Episode, Sharifa Wilkinson M.Ed, CED - Mega Events & Event Management Teaching Professor and Program Lead - FIU - Florida International University shares with podcast host Ruud Janssen her journey on the #HORIZONSofCHANGE a year onward.
Snapsight Key Takeaways & Idea Cloud & Summary = https://www.snapsight.com/live-channel/79791165-0d19-41f7-87ff-6af2c3a9f3cc/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Snapsight AI Summary https://www.snapsight.com/live-channel/79791165-0d19-41f7-87ff-6af2c3a9f3cc/e1be71ca-a1cb-4f34-8ecd-1d9e0efd487e/attendee?tab=takeaways
Summary
The #DESIGNtoCHANGE podcast, hosted by Ruud Janssen, featured Sharifa Wilkinson, a teaching professor at Florida International University (FIU) specializing in mega events and event management. Sharifa shared her journey from being a high-performance soccer player to becoming an academic leader, highlighting her transition into teaching and research. Her doctoral studies focus on the relationship between micro and small businesses and mega events, particularly the FIFA World Cup 2026, exploring their expectations and readiness for large-scale opportunities.
The session celebrated Sharifa’s mentorship and her efforts to connect students with industry opportunities. She recounted her students’ participation in the Super Bowl teammates program, where they gained hands-on experience in event operations, and the South Beach Wine and Food Festival pitch competition, where empathy maps were used to design experiences for younger audiences. Sharifa’s commitment to fostering the next generation of event professionals extends to hosting recruitment events for FIU hospitality students, preparing them for competitive roles in mega events like FIFA.
Sharifa’s academic contributions include integrating the Event Canvas methodology into her teaching, a globally recognized tool for event design. She reflected on cohort 53 of the Event Design Certificate program, where participants designed the Olympic opening ceremony and explored stakeholder mapping exercises. The unveiling of the Bill Hansen Catering and Events Lab at FIU further exemplifies her dedication to practical learning. This innovative space features mood board walls, floor planning magnets, and lighting setups, enabling students to apply their learning in real-world scenarios.
Sharifa’s personal pursuits, such as her newfound passion for tennis, demonstrate her commitment to continuous growth and exploration. Her upcoming participation in IMEX America includes speaking sessions and visits to booth F416, where the Event Design Collective will showcase case studies and methodologies. Sharifa emphasized the importance of proactive networking, encouraging students to connect with industry leaders and seize opportunities to build meaningful relationships.
Through her academic, professional, and personal endeavors, Sharifa exemplifies the transformative power of intentionality and mentorship in shaping the future of the event industry. The conversation underscored her vision for creating a pipeline that enables students to transition seamlessly into the workforce, contributing to the social legacy of mega events. Sharifa’s inspiring journey and dedication to education and mentorship continue to leave a lasting impact on her students and the broader event design community.
