Having worked in marketing for a car manufacturer and a car retailer, having coached a number of sales teams within the automotive sector, I still fall back on my role as a customer when it comes to critiquing the sector.
Too often it's easy to criticise - for me, way too often and so it is always good to be able to give credit where it is due.
I was buying a car for a friend coming over to Ireland from France - simple requirements, buy an automatic costing less than £10,000.
This is a brief story of that journey and how a tangible lack of interest by 2 car dealers made me buy a more expensive car with 10,000 more miles on the other side of the country,
