Sales cadence is an important part of any business development out reach. It puts some order and structure to what can be often random activities - emails, telephone calls, social media nudges etc...requires a measured approach.
It represents the rhythm of your out reach - personalised messages targeted to the right person, over a predetermined time frame.
It's where 'No means not yet' comes into its own - patience, diligence and plenty of target customers to keep you distracted.
