Sensory Marketing is exactly what you expect: harnessing the 5 gateways of the senses as channels for our marking messages to flow through.
This episode explores three uses of sensory marketing:
1) to enhance the customer's journey - adding sensory layers to their experience of the environment, the purchase, and the delivery
2) brand-sense - picking single sensory triggers to associate with our brand (such as the scent you wear, the font you use, your style)
3) Sensational Business - how senses can become part of the tribal identity.
