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Originally uploaded September 12th re-edited October 7th.

Chris Holman welcomes back Kim Bode, Dog rescuer (hoarder), community advocate (vigilante), and proud (obsessed) Michigan business owner, 8THIRTYFOUR Marketing, Grand Rapids, MI.

Welcome back, Kim, remind the Michigan business community about 8ThirtyFour Integrated Communications?

Tell us about common mistakes companies make when facing a PR crisis?

What's the Importance of having a crisis communications plan prepared BEFORE the crisis happens/essential parts of a crisis communications plan?

Michigan is home to many small businesses and large corporations alike.
What factors should these different types of Michigan companies consider when creating their crisis communications plan?

Please share with us, ... Balancing the need for transparency with protecting sensitive information during a crisis?

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