Authors: Let's set realistic goals. Stop talking about J.K. Rowling and Stephen King—they are the outliers. They are the elite 1%. From where you stand today, you can only dream about success that great. The problem is that it's unrealistic, and it may even have a negative effect on your strategy or decision-making process. It's better to set realistic goals, one step at a time, so that each phase of your progress is actually reachable.
A dream is good but a goal is better.
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For more articles about Content Strategy for Authors, please see the "For Authors" section of my Web site.
To hire me for specific help with your content strategy, please see my "Helping Authors" page. I specialize in non-fiction authors, and the first "orienting" session is always free. Schedule a Google Helpouts session with me, or contact me directly here.
Thank you for listening!
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Music credit: System of Saints https://soundcloud.com/controlmouse/system-of-saints
