The Old Rules don't work anymore, which is a great thing for you. Whether you have a publisher or self-publish, the New Rules are the same—you need to produce a good product and build your own audience.
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For more about Content Strategy for Authors, please see the "For Authors" section of my blog.
To hire me for specific help with your content strategy, please see my "Helping Authors" page. I specialize in non-fiction authors, and the first "orienting" session is always free.
Thank you for listening!
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Music credit: System of Saints https://soundcloud.com/controlmouse/system-of-saints
